# Know where to grow. Know what to do next.

> Coming soon. Find revenue opportunities in your clinic’s capacity utilisation, rebooking, visit frequency and average visit value. Growth Agent turns performance and comparable-clinic benchmarks into prioritised growth plays, so your team can decide where to focus and what to do next.

- **Agent:** Growth Agent
- **Canonical:** https://dappleos.com.au/dapple-ai/growth-agent

## Agent scope

### A growth plan grounded in your clinic.

#### Connected DappleOS context

- Review revenue, utilisation, rebooking, visit frequency and visit value
- Compare business measures with similar clinics
- Explore prioritised growth plays and the reasons behind them
- Inspect estimated opportunity and its underlying assumptions
- Start eligible plays with a manually selected draft automation on web

#### What the agent handles

- Review the reporting period and available data
- Choose a priority that fits the clinic’s goals and capacity
- Check the audience and assumptions
- Complete and review any draft before activation

Growth Agent supports business planning. Estimated opportunities are scenarios, not guaranteed results. Clinical decisions remain with qualified practitioners.

## Workflow

### Turn performance into a practical growth plan.

See where the commercial opportunity may be, understand what supports it and prepare the next action for your team to review.

#### Step 1: Find the room to grow in your numbers.

Bring revenue, capacity utilisation, rebooking and average visit value into one view. Compare your clinic with similar clinics, with the reporting period and cohort size in view, so you can see which gaps deserve a closer look.

#### Step 2: Decide where your team should focus first.

Move from a performance gap to a practical growth play. See why it matters, who it concerns and the suggested steps, from recalling patients without a future booking to reviewing skincare reorder opportunities.

#### Step 3: See what would need to happen.

For plays with a complete opportunity model, explore how audience size, response or activity rate, and value affect the estimated monthly opportunity. Check the assumptions and, where a live audience count is available, compare it with the report before deciding what to pursue.

#### Step 4: Start the work. Keep control of the launch.

On web, eligible plays can create a patient segment and a draft automation that starts when a patient enters the segment. Supported SMS copy becomes a message step. Open the editor to complete and review the workflow before you activate it.

## Reporting and evaluation

### Keep the reason beside the recommendation.

The Growth Agent report brings business measures, benchmark context and prioritised growth plays together. Open a play to review its rationale, audience, suggested steps and, where available, the assumptions behind its estimated monthly opportunity.

- Where do we have spare capacity or a rebooking gap?
- What does our visit value and service mix suggest we should investigate?
- Which opportunity fits our audience, capacity and business priorities?

Benchmark differences identify areas to investigate. They do not establish why a result changed or promise that another clinic’s result is attainable.

## One connected platform

### Bring the analysis and next action together.

Review performance, benchmark context and growth plays in DappleOS, then take eligible plays into a draft automation. Keep the rationale and practical next step connected instead of passing a separate reporting pack between the people doing the work.

#### May reduce

- Manually bringing performance measures together for a growth discussion
- Separate lists of ideas with no audience, assumptions or suggested next step
- Recreating an eligible segment and initial draft automation from scratch

#### Does not replace

- Your team’s commercial judgement and prioritisation
- Checking data quality, audience suitability and campaign requirements
- Completing, reviewing and activating the workflow

## Safeguards

### Your team chooses the priority

Review the rationale and decide which opportunity fits your clinic. Growth Agent does not make clinical decisions or change your roster.

### The assumptions stay visible

Check the reporting period, cohort context and available model inputs. Estimated opportunity is separate from realised revenue.

### Draft first, activate deliberately

The manual web build creates a draft with sending off. Complete the workflow and review its audience and messages before activation.

### Access depends on your setup

Feature availability depends on your plan, enabled features and access permissions. Building an automation also requires Marketing access.

## Related DappleOS workflows

- [Explore Insights Agent](https://dappleos.com.au/dapple-ai/insights-agent): Ask a specific reporting question and explore the answer in your clinic data.
- [Explore Opportunities](https://dappleos.com.au/dapple-ai/opportunities): Review recorded patient-level opportunities during the patient journey.
- [Explore reporting](https://dappleos.com.au/features/intelligent-reporting): Review the measures behind your clinic’s performance.
- [Explore automations](https://dappleos.com.au/features/intelligent-automations): Build and review the workflows that follow your chosen priority.

## FAQs

### How can Growth Agent help my aesthetic clinic grow?

Growth Agent is coming soon. It is designed to highlight revenue opportunities across capacity utilisation, rebooking, visit frequency and average visit value, then prioritise growth plays with a rationale and suggested next steps. Your team chooses what to pursue based on the clinic’s goals and capacity.

### How is Growth Agent different from Insights Agent?

Insights Agent helps answer a reporting question you ask. Growth Agent brings together performance, comparable-clinic benchmarks and prioritised growth plays to help you decide where to focus next. Opportunities is different again: it surfaces recorded patient-level opportunities in patient and booking workflows.

### What does an estimated opportunity mean?

It is a scenario based on audience, response or activity rate, value and timing assumptions. For plays with a complete model, you can change those assumptions and review the monthly estimate. It is not a forecast, guaranteed uplift or revenue already earned.

### Can it turn a recommendation into an automation?

On web, plays with a build-ready audience can create a segment and a draft segment-entry automation, with a supported SMS message where available. You complete timing, messages and other workflow steps in the editor, then review before activation. This manually selected build is separate from Marketing Agent.

### Does Growth Agent send messages or make changes automatically?

The manual build action creates a draft with sending off. It does not activate the automation or implement every suggested step. Your team reviews the audience, completes the workflow and decides whether to activate it. Clinical decisions remain with practitioners.

### What should we bring to a Growth Agent demo?

Bring the commercial priority you want to investigate, such as spare diary capacity, repeat visits or average visit value. Discuss the coming-soon Growth Agent workflow, including performance context, growth plays, model assumptions, draft-building and the planned access requirements for your clinic.

## Find your clinic’s next growth priority.

Book a demo to discuss how the coming-soon Growth Agent could connect performance, growth priorities and practical next steps for your clinic.

[Book a demo](https://dappleos.com.au/sales-call)